Al Ahly Signs New Deal with Global Football Brand Adidas

Al Ahly has signed a new partnership agreement with Adidas, strengthening its relationship with one of the world’s most iconic sportswear brands. The current deal was originally set to expire next year, but under the new agreement, Adidas will remain the club’s official kit sponsor for four more seasons, starting from the 2026/2027 season through to the end of the 2029/2030 campaign.

This renewed partnership underscores Al Ahly’s dominance in African football, cementing its status as the biggest and most successful football brand on the continent, and one of the most prestigious globally.

The club announced the deal via an official statement, which reads:

“Al Ahly Football Company announces the extension of its partnership with Adidas, which will remain the official kit sponsor for the club’s football teams for four additional seasons. The new agreement will begin in the 2026–2027 season and run through the end of the 2029–2030 season. This extension comes under new financial terms that reflect the significant value and widespread fanbase of Al Ahly SC around the world.”

“This renewed partnership is part of the company’s broader strategy to establish strategic collaborations with leading global brands across various sectors. The goal is to generate sustainable financial returns that will enhance and develop the club’s football operations.”

“Al Ahly Football Company reaffirms its ongoing commitment to increasing the marketing and commercial value of the club, both regionally and globally. Collaborating with iconic brands like Adidas, which boasts a rich international heritage, reflects the stature and prestige of Al Ahly as one of the largest football clubs in the Middle East and across the African continent.”

In addition to Adidas as kit supplier, Al Ahly’s list of sponsors includes:

• e& and FABMISR (main shirt sponsors)

• GLC Paints and Al Marasem Development (sleeve sponsors)

• Shell Helix and Lipton (back sponsors)

The club’s commercial performance continues to grow annually, positioning Al Ahly as a truly global brand in the world of sports.